Smiling Report & MSPA Net Happiness Score 2019

Look at all Your Mystery Shopping surveys during 2019.
If You cover several countries, please fill in one form per country.

Deadline 31st of January 2020


Smiling Report

Count the number of questions where You have measured if the customer received a smile,
a greeting and any add-on sales suggestion = Your maximum figures
. Submit the number of maximum and YES answers per industry, in the form starting below. Send questions to


This information is for:
Part of the World:
This information is for visits conducted in:
Contact person:  
Direct Telephone number:  
E-mail address:  

Total for 2019(the data in the green boxes will only be shared on an aggregated level with the companies that submit their data for this):

Shops, visits & calls  
Active Shoppers  
Shoppers in database  

Condition for publishing any data from the surveys, you need to acknowledge that the surveys are managed by MSPA and
AB Better Business World Wide.

The Smiling Report data is aggregated by Surfmerchants